Blog by Dale

Know and understanding who the people are that you are trying to reach with a campaign is absolutely essential to the campaign's success. Its not as easy as it seems though so here are our expert tips.

To create a strong brand an organization needs to dig deep and truly understand what motivates them, and also what resonates with their audiences. Here are 5 ways to build your brand effectively

Satoshi Nakamoto’s Bitcoin blockchain is built on a system for electronic transactions without relying on trust. Bruce Schneier, a Fellow, and Lecturer at the Harvard Kennedy School disagrees; he purports that Bitcoin is not a system that doesn’t rely on trust. It merely eliminates certain trus...

The power of PR is totally underestimated with much of the focus on paid-for digital marketing. PR is essential for reputation management.

Influencer marketing can fall flat without a tactical and strategic content strategy that is aligned to the audiences you want to reach

Marketing for the crypto industry requires a different approach and set of skills. It takes an agency that is from the blockchain industry and is a crypto native, like AmaZix

A checklist of critical elements of a strategic marketing plan

Growing and nurturing a blockchain community is essential to the blockchain project's success. This is why and here are some tips on how to look after your community.

Welcome message for AmaZix's new Head of Marketing - Al Leong

How do you break into a market that is teeming with new and exciting projects?

In an industry begging for attention from its own community and marketplace, how do you stand out? Markets are saturated with advertising for a myriad of other familiar and existing products and services. 

Breaking thr...